HTTPS vs HTTP: SEO Impact & Why It Matters
Switching from HTTP to HTTPS is essential for modern SEO. HTTPS (Hypertext Transfer Protocol Secure) encrypts data between the user and your website, enhancing security and user trust. Google considers HTTPS a ranking factor, giving secure sites a slight boost in search results. Browsers like Chrome label HTTP sites as “Not Secure,” which can reduce click-through rates and increase bounce rates. HTTPS also enables key features like AMP pages and progressive web apps, improving mobile performance and engagement. Additionally, it ensures referral data is preserved in analytics. Migrating to HTTPS requires a valid SSL certificate and proper redirects from HTTP pages. Ultimately, HTTPS is not just about SEO—it’s about credibility, safety, and providing a better user experience.